Seminars

Information about seminars

August Seminar Dates

Come to the seminar that shows you how to use the newest technology to build a site for business that can’t be beat.

We’ve lowered our prices! Now, the Blogosopher Seminar that many took for $99, is now $49! But don’t worry- if you paid more than $49 for the course already- you can attend the WP advanced course in July or August for FREE! Just be sure to call, or register in advance!

We are introducing our WP advanced course- where we look at WordPress in depth- for $49. We highly recommend taking them both- and if you sign up for both in one day- you can attend for $79.
You can sign up and pay online here.

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Do you need to take the Websitetology seminar?

It seems that there is still some confusion about what this whole Websitetology seminar is about. Please note- we used to call the seminar Blogosopher.
Simply put: you will leave the seminar with the knowledge you need to have a site that you can update and maintain yourself- that is optimized for results!
This isn’t a course on blogging- which is often written off as whining online. The blog technology is actually an actively served (meaning your content is pulled out of a database instead of from static pages) website that can be instantly searched or reformatted with just a click of a mouse.
We use the tools of the Blog software to build a better business website. What used to cost a lot of money in custom development, is now available as a pre-packaged open source solution.
You should take this course if your current site:

  • Requires someone with coding knowledge to edit content or add content
  • Hasn’t been updated in the last 7 days (that’s right- 7 days)
  • If your site doesn’t have an RSS feed (if you don’t know what it is- you should come too)
  • Doesn’t meet ADA standards for accessibility (Search engines are a lot like blind people)
  • If you go to google and type in: “site:yourdomainname.com” and get back less hits than number of pages in your site (or no listing what so ever)
  • If you’ve never looked at your web stats before
  • If you are paying more than $12 a month for hosting
  • If you are paying monthly for an e-mail list management service
  • If you have multiple url’s and variations on a url
  • If you have no website at all
  • If your e-mail isn’t [email protected] ie [email protected] or @sbcglobal.net
  • If your employees are using private e-mail addresses for business
  • If you are still using Internet Explorer as your primary browser instead of Firefox
  • If you are paying for clicks- or are considering it (from Google or Yahoo etc.)
  • If your site traffic isn’t growing consistently
  • If you aren’t on the first page of Google if you are a specialized local business

Past attendees have taken back their sites from the web geek that was charging them too much to do too little.

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What’s a Blog?

A lot of people still don’t know what a blog is- or why they should care.
The word comes from weB LOG, and was originally a way to chronologically publish your thoughts online. But that was so, like 2004. The technology has advanced at break neck speed, and now, the Blog software (which sits on your web server- not on your desktop) has evolved into an actively managed content management system. We prefer the Word Press engine- as do hundreds of thousands other people.
What does that mean?
It means that your entire web site is just a bunch of entries into a database- that are then manipulated by the software to do a bunch of really cool things:

  • Allows your visitor to instantly search your entire site.
  • Makes it easy for you to add content, edit content, delete content (manage your site)
  • Automatically optimizes your content for search engines- and even tells them about every change you make.
  • Your site will be 100% ADA compliant- so blind people (and search engines can see everything on your site)
  • Gives your visitors the option to control the size of the font that they are reading
  • Creates an RSS feed so your readers can “subscribe” to your content- automatically being notified every time you change your site.
  • Invites interactivity – allowing people to comment and discuss your content- thus building community.
  • If all that isn’t enough, since the whole site is generated on the fly from a database (just like CNN, Amazon.com etc) you can change the whole look and feel with one click of a button- no long redesign.

The fact is- the word “blog” really needs to go away– and people need to just adjust to the idea of this is the new fangled way to produce and manage web sites.
These types of sites, when used by people who have just a basic understanding of web stats and how to use this software (like a blogosopher graduate) can be on the front page of Google- without having to pay for keywords or preferred position.

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