Saw this in use on The Gem City blog– and thought it was cool- it’s in his right sidebar. We’ll look at it some more- but, seems like a really easy way of doing what Dayton Most Metro has done with mapping- and this lets anyone and everyone post!

About – Platial.com
Platial enables anyone to find, create and use meaningful maps of Places that matter to them. We hope it can connect people, neighborhoods, cities and countries through a citizen-driven common context that goes beyond geopolitical boundaries. We are building it, because we adore Places

It works with other CMSs but- we are most likely to like it on WordPress.

Nothing like a live test of software to find its problems- I’ll be posting to WordPress forums soon about the problems I’ve had today- with autosave- and a latent connection.

monitoring using technorati- he uses google news feeds- a podzinger service- which transcribes podcasts- plus technorati searches- and sphere custom feed.
For company names, product names, service names- very helpful.

He’s not impressed with adsense or affiliate links. Wants to come back to it.

Start reading what people write about us- before you start writing about us.
CEOs don’t have to be brilliant all the time.

Comment moderation- have a policy-
Comment has to be relevant to the article.

Ask a ninja what is podcasting.

Talks about the advantages of podcasting- and compares to radio- all the advantages-
What is podcasting?
• Continuing audio content
• Deliverable via subscription
– Two components:
•RSS enclosure
•Podcatcher
• Listen…
– At your computer (56%)
– Burn to CD
– Any portable digital media player

Who listens to podcasts?
• 11% of adults have downloaded a
podcast
• Most penetration in 18-54 age range
– 45% of listenership is 35-44
• Gender split is even (52% male – 48% female)
• Educated
• Affluent
• Trend leaders

Podcasting advantages
• Time-shifted
– Listen when you want
• Niche-focused
– Listen to relevant content
• Detachable
– Separate it from your computer
• Audio
– Listen while doing something else
• Low barriers to entry

Anyone can podcast

Speedo- interviews competitive swimmers.

IBM and the future of – podcast he likes. Thought leaders 10 years in the future. 15 minutes each- targeted to investment fund managers.
Plays podcast- on the future of TV.

The communications fit

• Reinforce brand loyalty
• Deliver targeted messages
• Heighten awareness
• Bolster reputation

Purina uses podcasts.
Short term podcasts. Project updates- customer support.

Intranet podcasts-

• Alternative delivery for busy employees
• Ideal for sales staff, road warriors
• Hear real voices

Let’s hear some: more audio problems- Pepsi Tropicana group. Q&A session- answers from the CEO.

Short term podcasts. Project updates- customer support.

Dave Weiner gets credit for podcasts too- because of the enclosure function, Adam Curry – former MTV DJ.

150K savings from not using teleconferencing- and using podcasts and rss blogs.

Podcast hosting services that don’t charge for bandwidth libsyn
$25 a month.
Liberated syndication

I suggest using YouTube
He has a book on “How to do everything with podcasting” coming out.
Don’t produce radio- unscripted. Don’t do overt selling. Employ other forms of engagement. Ask for feedback and encourage- then incorporate it.

On search and pods.
Podzinger service- uses speech recognition software to create search abilities.
http://www.podzinger.com/about.jsp
Detailed show notes- including time codes.

Has a frappr map on his blog- a mashup of listeners.

Twitter- 140 characters – engaged in the production of a podcast and linking their listeners into the podcast – even if it’s not live.
Fox TV show- Drive twittered.
He uses radiotailripple to track his stats.

How many people are using Juice, Doppler, iTunes, flash player
Video Podcasting- more complex productions- larger files- but does same thing as audio podcasts.

But- some video podcasts don’t need the pictures. A talking head
Educational podcasting is huge.
Boston seems to be a podcasting hub.

More social media tools.
Grammar girl- short- 3 minutes-

Wikis- anyone can post, collaborative. More on intranets than on internet.
Start with Wikipedia- someone has posted about it- and if it’s about your business- you can’t edit it.
Compared Encyclopedia Britannica vs. Wikipedia on 400 scientific posts- and they had equal number of entries.

Wikis don’t have to be open to everyone-
The Employee Communications Manifesto Wiki – shel wrote it.
His book- all the writing, editing and contracting on a jotspot wiki- (jotspot now owned by Google)
Press release wiki
Project management via wiki

Social Bookmarking- aka tagging- label content, others can search.
Sometimes searching tags instead of keywords can give you better results.
Bookmark to delicious instead
Del.icio.us

John udel screencast delicious how people use tags- do 2Ful>
All social media stuff is tactics according to Shel.

Measurement: page views getting irrelevant. What matters is experience.
HITS- How Idiots Track Success.
Return on Investment
Benefits -minus cost – minus risk

Lawyers scare many away from blogging.

Influence-

• Inbound links
• Alexa ranking
• Technorati ranking

And that’s the presentation- with a few gaps- and missed links.

I’ll try to get back to these and fill them in.

I’ll be posting throughout the Shel Holtz presentation. I’ll update it regularly.

Web 2.0, the read/write web, means everyone is a content producer.

Steve Rubel, said we should stop calling it social media- just call it media. Shel doesn’t agree- neither do I. Meta data is critical.

In the old days- companies lied- didn’t listen to the customer- and coasted on being part of the chasing pack- and were focused on “the median consumer” – this was oh, 10 years ago.

His example is car ads- where we couldn’t see the legal disclaimer- but we can now- thanks to TiVo. Since we now have social media0 we can discuss things- his example- the dove evolution spot.

He talks about the cost of running a superbowl spot for 2.4 million- compared to putting it on youtube- much more cost effective. Dove had created something to talk about- buzzmarketing. Much more valuable than a super bowl spot. He then mentions where it was discussed in other media.

Next up: eepybird.com – the mentos/diet coke show. He’s not showing the video-

Mentos- “We’re tickled pink with it”

Coke: “It’s an entertaining phenomenon. We would hope people would want to drink more than try experiments with it.”

(at least they didn’t send a cease and desist order)

mentions blog: church of the customer.

He doesn’t like it as “user generated content” he prefers “customer generated content”- the only trade that refers to it’s customes as “user” is the illegal drug sellers.

His Truths:

“New media do not kill old media” – he says someone important (Stow) says blog every press release- he doesn’t agree. New media forces old media to adapt or shrink.

He says newspapers won’t deliver news the same way- 5000 word essays- will be printed out. Paperless office example- yet we are now producing more paper-

Radio morphed with the advent of TV- the green hornet moved from radio- to tv- so radio went to all audio.

2nd truth:

The audience controls the message.

We no longer control the message- same as your brand.

3rd: Numbers don’t matter: he talks about “The Long Tail” from Kevin Kelly- I’ve done other posts on it- do a search.

example: Kryptonite lock being picked- was posted on a blog read by 10 people, 2 of them blogged about it- then it grew. Then engadget- then The New York Times wrote about it. Cost Kryptonite 80% of their market cap. Luckily they are owned by Igersol Rand.

4) Institutions must engage in the conversation.

Get in the muck with the audience- or what they used to call the audience. We don’t control the message- we didn’t before- but it didn’t spread as far – or fast. Social Media gives us a bigger megaphone.

5) The social structure in which technology puts power in the hands of individuals and communities instead of institutions (who used to own the printing presses).

new choices:

• engate and participate v transmit
• advocate v preach
• influence and persuade v comand and control
• informal and conversational v formal and instructive
• build community v tell your audience

CEO getting on youtube taking the message out clearly- jet blue apology.

His 8 rules

• Channels have fragmented
• Sources of trust have shifted
• Social media have arrived
• The consumer is in control
• Content creation and distribution have been democratized
• You must reach the new influencers
• Transparency is required
• Engage in the conversation or fail to communicate

Who we used to trust: business government and mainstream media. Now we trust experts in the field, each other- and “NGOs”

“A person like me” is the most credible spokesperson for companies” – Edelman trust barometer.

“all of us are smarter than some of us”- the power of crowds.

Horizontal communications- peer to peer

Vetical communications- ceo’s talk to elites/ employees and passionate customers, fodder for conversation.

Credentialed 3rd parties.

Empower employees- talk naturally, use social tools:

• social media news release
• executive and employee blogs
• podcasts/videocasts

Use the tools-

Social media has arrived.

Kyle Macdonald- traded from one red paperclip to a house. To get his way all the way up -making him a better marketer than you are.

Where was Staples? Office Depot?

Stats on posts- blogs – podcasts, myspace and linkedin profiles. Numebrs won’t be relevant more than 10 minutes from now- so I’m not posting it.

Sphere as a blog search engine. www.sphere.com

But technorati is the number one blog search engine- and is the 800 pound gorrilla.

btw- his audio sucks- keeps cutting out. You wouldn’t get that at a Websitetology seminar.

Customer support- example of Dell- with Jeff Jarvis blogging about his experience: he ended up number 2 in search. Jeff has a wordpress site that runs slow as hell- wpcache would help.

try this link: http://www.buzzmachine.com/?s=dell+hell&paged=4 4 pages of stuff on DELL HELL.

Comcast example- where technician was fired- for posting about his onhold experince online.

Auto save is screwing this up- and losing sections- I think it has to do with latency on the network connection.

I had mentioned that the last Dayton ad club speaker used the same content: see this post.

Going to start a new post- keeping it shorter.