Nothing like a live test of software to find its problems- I’ll be posting to WordPress forums soon about the problems I’ve had today- with autosave- and a latent connection.

monitoring using technorati- he uses google news feeds- a podzinger service- which transcribes podcasts- plus technorati searches- and sphere custom feed.
For company names, product names, service names- very helpful.

He’s not impressed with adsense or affiliate links. Wants to come back to it.

Start reading what people write about us- before you start writing about us.
CEOs don’t have to be brilliant all the time.

Comment moderation- have a policy-
Comment has to be relevant to the article.

Ask a ninja what is podcasting.

Talks about the advantages of podcasting- and compares to radio- all the advantages-
What is podcasting?
• Continuing audio content
• Deliverable via subscription
– Two components:
•RSS enclosure
•Podcatcher
• Listen…
– At your computer (56%)
– Burn to CD
– Any portable digital media player

Who listens to podcasts?
• 11% of adults have downloaded a
podcast
• Most penetration in 18-54 age range
– 45% of listenership is 35-44
• Gender split is even (52% male – 48% female)
• Educated
• Affluent
• Trend leaders

Podcasting advantages
• Time-shifted
– Listen when you want
• Niche-focused
– Listen to relevant content
• Detachable
– Separate it from your computer
• Audio
– Listen while doing something else
• Low barriers to entry

Anyone can podcast

Speedo- interviews competitive swimmers.

IBM and the future of – podcast he likes. Thought leaders 10 years in the future. 15 minutes each- targeted to investment fund managers.
Plays podcast- on the future of TV.

The communications fit

• Reinforce brand loyalty
• Deliver targeted messages
• Heighten awareness
• Bolster reputation

Purina uses podcasts.
Short term podcasts. Project updates- customer support.

Intranet podcasts-

• Alternative delivery for busy employees
• Ideal for sales staff, road warriors
• Hear real voices

Let’s hear some: more audio problems- Pepsi Tropicana group. Q&A session- answers from the CEO.

Short term podcasts. Project updates- customer support.

Dave Weiner gets credit for podcasts too- because of the enclosure function, Adam Curry – former MTV DJ.

150K savings from not using teleconferencing- and using podcasts and rss blogs.

Podcast hosting services that don’t charge for bandwidth libsyn
$25 a month.
Liberated syndication

I suggest using YouTube
He has a book on “How to do everything with podcasting” coming out.
Don’t produce radio- unscripted. Don’t do overt selling. Employ other forms of engagement. Ask for feedback and encourage- then incorporate it.

On search and pods.
Podzinger service- uses speech recognition software to create search abilities.
http://www.podzinger.com/about.jsp
Detailed show notes- including time codes.

Has a frappr map on his blog- a mashup of listeners.

Twitter- 140 characters – engaged in the production of a podcast and linking their listeners into the podcast – even if it’s not live.
Fox TV show- Drive twittered.
He uses radiotailripple to track his stats.

How many people are using Juice, Doppler, iTunes, flash player
Video Podcasting- more complex productions- larger files- but does same thing as audio podcasts.

But- some video podcasts don’t need the pictures. A talking head
Educational podcasting is huge.
Boston seems to be a podcasting hub.

More social media tools.
Grammar girl- short- 3 minutes-

Wikis- anyone can post, collaborative. More on intranets than on internet.
Start with Wikipedia- someone has posted about it- and if it’s about your business- you can’t edit it.
Compared Encyclopedia Britannica vs. Wikipedia on 400 scientific posts- and they had equal number of entries.

Wikis don’t have to be open to everyone-
The Employee Communications Manifesto Wiki – shel wrote it.
His book- all the writing, editing and contracting on a jotspot wiki- (jotspot now owned by Google)
Press release wiki
Project management via wiki

Social Bookmarking- aka tagging- label content, others can search.
Sometimes searching tags instead of keywords can give you better results.
Bookmark to delicious instead
Del.icio.us

John udel screencast delicious how people use tags- do 2Ful>
All social media stuff is tactics according to Shel.

Measurement: page views getting irrelevant. What matters is experience.
HITS- How Idiots Track Success.
Return on Investment
Benefits -minus cost – minus risk

Lawyers scare many away from blogging.

Influence-

• Inbound links
• Alexa ranking
• Technorati ranking

And that’s the presentation- with a few gaps- and missed links.

I’ll try to get back to these and fill them in.

I’ll be posting throughout the Shel Holtz presentation. I’ll update it regularly.

Web 2.0, the read/write web, means everyone is a content producer.

Steve Rubel, said we should stop calling it social media- just call it media. Shel doesn’t agree- neither do I. Meta data is critical.

In the old days- companies lied- didn’t listen to the customer- and coasted on being part of the chasing pack- and were focused on “the median consumer” – this was oh, 10 years ago.

His example is car ads- where we couldn’t see the legal disclaimer- but we can now- thanks to TiVo. Since we now have social media0 we can discuss things- his example- the dove evolution spot.

He talks about the cost of running a superbowl spot for 2.4 million- compared to putting it on youtube- much more cost effective. Dove had created something to talk about- buzzmarketing. Much more valuable than a super bowl spot. He then mentions where it was discussed in other media.

Next up: eepybird.com – the mentos/diet coke show. He’s not showing the video-

Mentos- “We’re tickled pink with it”

Coke: “It’s an entertaining phenomenon. We would hope people would want to drink more than try experiments with it.”

(at least they didn’t send a cease and desist order)

mentions blog: church of the customer.

He doesn’t like it as “user generated content” he prefers “customer generated content”- the only trade that refers to it’s customes as “user” is the illegal drug sellers.

His Truths:

“New media do not kill old media” – he says someone important (Stow) says blog every press release- he doesn’t agree. New media forces old media to adapt or shrink.

He says newspapers won’t deliver news the same way- 5000 word essays- will be printed out. Paperless office example- yet we are now producing more paper-

Radio morphed with the advent of TV- the green hornet moved from radio- to tv- so radio went to all audio.

2nd truth:

The audience controls the message.

We no longer control the message- same as your brand.

3rd: Numbers don’t matter: he talks about “The Long Tail” from Kevin Kelly- I’ve done other posts on it- do a search.

example: Kryptonite lock being picked- was posted on a blog read by 10 people, 2 of them blogged about it- then it grew. Then engadget- then The New York Times wrote about it. Cost Kryptonite 80% of their market cap. Luckily they are owned by Igersol Rand.

4) Institutions must engage in the conversation.

Get in the muck with the audience- or what they used to call the audience. We don’t control the message- we didn’t before- but it didn’t spread as far – or fast. Social Media gives us a bigger megaphone.

5) The social structure in which technology puts power in the hands of individuals and communities instead of institutions (who used to own the printing presses).

new choices:

• engate and participate v transmit
• advocate v preach
• influence and persuade v comand and control
• informal and conversational v formal and instructive
• build community v tell your audience

CEO getting on youtube taking the message out clearly- jet blue apology.

His 8 rules

• Channels have fragmented
• Sources of trust have shifted
• Social media have arrived
• The consumer is in control
• Content creation and distribution have been democratized
• You must reach the new influencers
• Transparency is required
• Engage in the conversation or fail to communicate

Who we used to trust: business government and mainstream media. Now we trust experts in the field, each other- and “NGOs”

“A person like me” is the most credible spokesperson for companies” – Edelman trust barometer.

“all of us are smarter than some of us”- the power of crowds.

Horizontal communications- peer to peer

Vetical communications- ceo’s talk to elites/ employees and passionate customers, fodder for conversation.

Credentialed 3rd parties.

Empower employees- talk naturally, use social tools:

• social media news release
• executive and employee blogs
• podcasts/videocasts

Use the tools-

Social media has arrived.

Kyle Macdonald- traded from one red paperclip to a house. To get his way all the way up -making him a better marketer than you are.

Where was Staples? Office Depot?

Stats on posts- blogs – podcasts, myspace and linkedin profiles. Numebrs won’t be relevant more than 10 minutes from now- so I’m not posting it.

Sphere as a blog search engine. www.sphere.com

But technorati is the number one blog search engine- and is the 800 pound gorrilla.

btw- his audio sucks- keeps cutting out. You wouldn’t get that at a Websitetology seminar.

Customer support- example of Dell- with Jeff Jarvis blogging about his experience: he ended up number 2 in search. Jeff has a wordpress site that runs slow as hell- wpcache would help.

try this link: http://www.buzzmachine.com/?s=dell+hell&paged=4 4 pages of stuff on DELL HELL.

Comcast example- where technician was fired- for posting about his onhold experince online.

Auto save is screwing this up- and losing sections- I think it has to do with latency on the network connection.

I had mentioned that the last Dayton ad club speaker used the same content: see this post.

Going to start a new post- keeping it shorter.

The Greater Dayton IT Alliance is announcing web 3.0. Which is great and dandy- considering so many businesses in Dayton still aren’t web 2.0 or even web 1.0.

Dr. Sheth got a great write up on semantic web research in Sunday’s Dayton Daily News. Regular readers of Websitetology- may recall us pointing to an interesting search engine called Kartoo – http://blogosopher.com/?p=62 a social network mapping tool- which does some of the same things that Dr. Sheth’s semantic search research is focused on.

While I’m sure Dr. Sheth is a bright guy- the reality is- most people who are the leaders in the search field are already working for Google. They have the money, they have the technology- and – most importantly- they have the users already contributing the intelligence of the masses to refine the data.

But- here is what the GDITA says about the luncheon:

Come see Web 3.0, the future of the web. Dr. Amit Sheth, the the LexisNexis Eminent Scholar for Advanced Data Management and Analysis at Wright State University, DaytaOhio, will be presenting his research on advanced web technology. The presentation will look at future technology and include how local companies (big and small) can partner with the excellent research being done at Wright State University.

This event is for people interested in how they can incorporate advanced web technologies into their business offerings.

Dr. Sheth has held research and development, management and faculty positions at Honeywell, Unisys, Bellcore and the University of Georgia, where he founded the Large Scale Distributed Information Systems Laboratory (LSDIS). Dr. Sheth has founded two start ups and published more than 200 papers and articles and authored/edited four books. He has organized eight international meetings and holds two patents. He earned his Ph.D. in computer and information science at The Ohio State University.

One note: The GDITA site breaks Firefox on the Mac. Good web developers test their site in all relevant environments- Window, Mac, Linux – with IE, Firefox, Safari etc.