SEMINARS ON NEXT GENERATION WEB SITES
Blogosopher changes name to Websitetology.
Dayton, OH August 21st 2006 There are only three ways that customers find your business website, search, links and advertising. Unless you are spending millions on advertising and people just know your URL, like Sony, Burger King or Chevrolet, they probably are coming to your site through search engines.
An entire industry of â€œSearch Engine Optimizationâ€ (SEO) consultants has sprouted up, charging hundreds to thousands of dollars to get your site to be on the front page of Google, yet Google re-writes the rules every so often, just to make sure they donâ€™t get â€œgamed.â€
Another option is to pay Google to get listed as a â€œSponsored Linkâ€ appearing at the top or the right hand side of search results. Studies have shown that 70% of people skip these paid placements- unless they just canâ€™t find what they want in the normal â€œorganicâ€ results.
When clients of Dayton ad agency, The Next Wave, started asking how to get their site to show up in Google, agency Chief Creative Officer, David Esrati began researching how to get their own site onto the elusive â€œfirst page.â€ The answer turned out to not be what the â€œSEOâ€ consultants were doing, but actually a new business model based on principles of what is commonly known as Web 2.0- or true interactive sites where your customers can be a part of your brand experience online. The common implementation is know as a â€œblogâ€ (weB LOG) but is really a sophisticated content management system that makes building and maintaining a web site simple.
After spending considerable time explaining the technology to clients one-on-one, the agency launched a 3.5 hour seminar called â€œBlogosopherâ€ to share this sophisticated yet simple solution for websites that work for business. Eight months after beginning the seminar- it became clear that business people were wary of the word â€œBlogâ€ so the seminars have been rebranded â€œWebsitetology.â€ The Intro seminar begins with how the web and search work, and how it is changing business- moving into an introduction of the free Open Source software â€œWordPressâ€ which works to manage the site. The Advanced seminar is how to get the most out of WordPress and build content that gets the results you need.
Since implementing this solution on The Next Wave site, they have moved to the front page of Google for multiple search terms and seen a ten fold increase in unique visitors to the site in a slightly over a year.
Another benefit of using these tools to manage the site is that site maintenance costs have dropped to almost nothing, with no HTML code knowledge required. Sites that the agency used to have to charge thousands for, are now possible for under $400 including the cost of the seminar and hosting.
The next seminars will be held Aug 21, 2006 at Nehemiah University, 750 S. Main Street, Dayton 45402 from 8:30 am until noon and 1:30 pm to 5 pm. Cost is $49 for each seminar, or $79 for both. More information at www.websitetology.com or by calling 937.228.4433 Advance reservations are strongly encouraged.