Paying to send e-mail?

AOL and Yahoo may start charging commercial users fractions of a cent to deliver e-mail.

See stories here: Slashdot Clickz

And while you might think this is outrageous- it’s actually a good thing. The Can-Spam act has done virtually nothing to stop SPAM and to increase the effectiveness of direct marketing through e-mail, many people you’ve opted-in for mailings- have pushed way too much junk your into your inbox.

The solution is already here- it’s called RSS. I’ve written several posts about it already- most recently “A site without RSS is like a phone without a ringer.”

RSS allows your customers to choose when to see what new and interesting things you have on your site- and to visit at their leisure. Smart marketers will soon offer different RSS feeds to different types of customers- with different deals on different products. For now, the key is adding RSS to your site- no matter what (WordPress does this automatically).

To read some interesting views on how to make RSS simpler to use see:

Dave Winer “How RSS can bust through” 

Fred Wilson “E-mail vs RSS (Continued)”

While what I’ve read about AOL and Yahoo’s plans seems heavy handed, something has to be done to eliminate junk e-mail- and this is one option.  I remember seeing a proposal not long ago about requiring a secure type certificate for every e-mail server that would be revoked if too many spam complaints were lodged against that server. Earthlink implemented a barrier that would require a response to send e-mail to protected addresses that was highly effective during an outbreak of one really horrible virus a year or so ago. This is not the first time a radical solution has been suggested.

The best spam fighting solution I have seen is the Spam Karma 2 plug-in for WordPress that works through the collective wisdom of a shared knowledge base. It would seem that if implemented Internet wide- this type of Spam filter would quickly stop the current deluge.


Commenting area

  1. Someone else below asked this already about antispam scripts.
    I am getting nailed with Spam on my website mails and in our blog website – now its offline too

    much spam. Is there anyway to stop this? If not, there really isn’t any point in leaving it up

    and active. Any help will be greatly appreciated.

    Thanks for help, Keep up the good work. Greetings from Poland

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