We try to keep tabs on those who have taken the Seminar- mostly by reading their feeds. Some really get it- and make it work for them.
Take the case of a copywriter who used to work for a local ad agency, but left for Charleston SC:
Honestly, I am not a salesman, so I am not the best resource. I only know what has worked for me. And â€œworkedâ€ is a subjective, relative term. See if this makes any senseâ€¦
Blogging has elevated me from number 60 (or so) on Google for â€œcopywriter+charleston+scâ€ to top-3 in six months. Correction: it took about a month to get there, where I have remained.
My blogâ€™s back pages contain my value statement, resume, references and writing samples. Itâ€™s all in one location, and easier to access than tearing open the envelope, reading my cover letter, popping in my CDROM, etc.
I like to think that my blog posts make some kind of impression. They give a glimpse of my personality (lucky you.) And they can be a kind of soft sell. For instance, rehashing some humorous incident that happened to me while producing an industrial video in Germany is a subtle way to remind you that I have produced internationallyâ€¦ if thatâ€™s your bag, baby.
Finally, most importantly, by the time a client calls or emails, he or she has read the value statement, resume, etc., and is very nearly sold. They are calling to â€œtalk about upcoming projects and look for the right fit.â€
Of course, his former employer, still has no clue about web 2.0. Their site has no search box, no RSS feed and makes noise when you land on it.
Too bad many of the people searching for them- end up on this page too: Agencies that aren’t The Next Wave. Learn the tricks of using the web to make up for your lack of sales skills, or to enhance the ones you have. Sign up for the seminar.