It’s nice when the New York Times writes about blog superstars like Mark Cuban- who gets thousands of comments on a post, but, what about the rest of us?

Everyone knows something about something- at least that’s the premise of Wikipedia. But, when it comes to getting that Google love, the Times has a few good tips:

So You Want to Be a Blogging Star? – New York Times
More to the point, linking to other bloggers is the best way to get them to link to you. Links from other bloggers increase your readership two ways: they send readers directly from other sites, and they raise your ranking in search engine results. A blogger who posts about a hot topic like Eliot Spitzer’s secret life, but has no inbound links, will lose out to one who already has dozens of inbound links from other sites.

Plug yourself. That’s what all the name-brand bloggers do. It’s not bad form to send a short note to a prominent blogger drawing his or her attention to a really good blog you wrote. Some bloggers place links to their sites in comments they write on more established blogs. And some bloggers are on to the trick and refuse to allow it.

A more direct way to draw a crowd is to submit your blog posts to news aggregation sites like Digg, Fark and Boing Boing. Readers vote on how much they like the posts and new readers are drawn to the list of most popular posts. Granted, it helps if your blog post includes a home video of someone being attacked by a cat or really arrogant e-mail messages from a hedge-fund manager. Those get passed around virally in an instant.

You have to think about what you write, how useful it will be to your audience, and how to get connected with other sites. Finding your community and your voice can take a while, but once it’s there- lookout.

Of course, if you take the websitetology seminar, you’ll know a lot more about how all this works.