The link above is to an article in Wired about Navizon a really cool combination of several technologies: GPS, SmartPhones, and web 2.0.
Search engines are getting better at localization- ie finding content that is relevant to your specific area- but, there is still a lot of room for improvement. Google Local will be giving the Yellow Pages people a run for their money- however, the key addition of geographic tags to content is still not an established standard.
The Wired article explains how a really bright guy, Cyril Houri, figured out how to augment GPS information by using the locations of cell phone towers and triangulation. The problem with GPS is it doesn’t always work inside buildings – but cell phones do. By coupling the location functions of a cell phone, with the known GPS coordinates of the towers, he’s turned these phones into ways to annotate a site – navizon- or allow you to post data from your cell to a site- complete with GPS coordinates- really handy for a restaurant finder- or just letting people know where you are.
Read the article for another look at the future of the web- and how technologies are converging to create new ways to use data and create opportunities to increase your business.
The 12 reasons why UK businesses don’t blog | Internet Marketing News and Blog | E-consultancy.com
Although it’s written for the UK market- everything in the article applies here.
If you think your website is working for you- and you don’t have RSS, some form of live interaction (commenting) with your customers, and a way to update your site at will- you need to take the Blogosopher course and wake up.
Using a blog content management system like WordPress to manage your site is the best way to optimize your site for search engines- and to make things happen.
Last month www.thenextwave.biz had 6,243 visitors. 370 of them spent between 30 minutes and an hour with us and another 326 spent over an hour. Thats 696 cold calls- can your sales force do that?
If you are looking at having someone “Optimize your site for Search engines”- think again- we had 1496 different key phrases used to reach our site. Thinking about buying search terms? Google delivered 75.1% of the links to our site- while Yahoo only delivered 8.7% and MSN another 6%. That could be a function of how well WordPress notifies Google- or it could be that people use Google a lot more than other search tools when looking for sites about advertising.
Have you spent a lot of time designing your home page? Don’t- unless it’s WordPress- our conventional entry page: www.thenextwave.biz/tnw had 1279 enrtries, and our news section- run by WordPress: 16,613 with another 3,503 coming in through RSS.
WordPress is the most powerful tool you can use to build your business. Come to a seminar and learn how to get this kind of response for your business.
The Best Thing We Have Ever Posted: Reader Tries To Cancel AOL – Consumerist
The above link is to a story- with a recording of what the call to cancel AOL will be like. And for that, we’re deeply sorry. AOL has some nice features for protecting children from harmful sites- but it also can allow them to be sucked into private chat rooms where all kinds of things can go wrong.
While AOL is a good Internet for dummies- the Internet has gotten a lot easier lately, and a lot cheaper. For about half of what you pay for AOL you can have a high-speed connection from a telco or cable company- if you shop a bit.
The behavior of the “Customer Service Rep” attempting to stall the cancelation is a perfect example of how not to treat your customers. And as an FYI- you can get connections to the exact same network through AOL’s Compuserve or Netscape brands for considerably less money than what you pay for AOL.