We try to keep tabs on those who have taken the Seminar- mostly by reading their feeds. Some really get it- and make it work for them.

Take the case of a copywriter who used to work for a local ad agency, but left for Charleston SC:

Honestly, I am not a salesman, so I am not the best resource. I only know what has worked for me. And “worked” is a subjective, relative term. See if this makes any sense…

Blogging has elevated me from number 60 (or so) on Google for “copywriter+charleston+sc” to top-3 in six months. Correction: it took about a month to get there, where I have remained.

My blog’s back pages contain my value statement, resume, references and writing samples. It’s all in one location, and easier to access than tearing open the envelope, reading my cover letter, popping in my CDROM, etc.

I like to think that my blog posts make some kind of impression. They give a glimpse of my personality (lucky you.) And they can be a kind of soft sell. For instance, rehashing some humorous incident that happened to me while producing an industrial video in Germany is a subtle way to remind you that I have produced internationally… if that’s your bag, baby.

Finally, most importantly, by the time a client calls or emails, he or she has read the value statement, resume, etc., and is very nearly sold. They are calling to “talk about upcoming projects and look for the right fit.”

via Blogging about Blogging (oh, joy.) « A Lively Exchange.

Of course, his former employer, still has no clue about web 2.0. Their site has no search box, no RSS feed and makes noise when you land on it.

Too bad many of the people searching for them- end up on this page too: Agencies that aren’t The Next Wave. Learn the tricks of using the web to make up for your lack of sales skills, or to enhance the ones you have. Sign up for the seminar.

The web is constantly changing, and if your company is using its website properly, it’s constantly being updated, changed, amended. What, you say you never update your site? It still says the same thing as last year? Well, then you really need to take our seminar.

Websites aren’t like a Yellow pages ad- just paying money and putting one up isn’t going to get you business automatically. Websites have to be updated, have useful information that is customer focused and they have to be built so that you can maintain it yourself. If you have a site like that, and come to our seminar you will be able to get listed on the first page of Google (without paying for ads). We can teach you how to be a webmaster in one day- without having to learn any code.

Spend a day with us and learn everything you need to know about how the web works- but the secrets of how you get to the first page of Google without paying for ads.

We’ll teach you how to maintain a website using the newest coolest Web 2.0 tools- which means nothing to buy, no code to learn and the ability to connect with customers easier than ever before.

We give this seminar across the country- and have clients from Florida to California, just because we get organic search engine optimization.

Your website can become a powerful business tool and easy to use if you take this seminar. Your webstats will prove it in no time.

So sign up now– we know you’ll become one of our many successful Websitetologists.

Tuesday, 6 January 2009 at Nehemiah University, 750 S. Main Street Dayton OH 45402 from 8:30 am to 4:30 pm.

If you haven’t discovered the Press This (formerly known as Press It) posting shortcut for WordPress yet, now is the time to do it. WordPress 2.7 has moved the bookmark from the Write Post page- to the Tools menu- where it should have been all along.

Here is the official description.

Press This

Press This is a bookmarklet: a little app that runs in your browser and lets you grab bits of the web.

Use Press This to clip text, images and videos from any web page. Then edit and add more straight from Press This before you save or publish it in a post on your blog.

Drag-and-drop the following link to your bookmarks bar or right click it and add it to your favorites for a posting shortcut.

The key to using PressThis is to make sure you have isolated an article to a single URL- and then highlight the text you want to discuss- hit your Press This bookmark that you’ve saved in your Firefox Bookmarks toolbar- and the text you highlighted will be put in a floating window- complete with a link back to the source. Blockquote what you Pressed- and write an open and close- and Voila! Instant high value content with less effort.