Stanford Says- Make it credible…
The Web Credibility Project: Guidelines – Stanford University
Here are the researched and documented guidelines on how to make your site credible.
We have a saying at The Next Wave: Create Lust•Evoke Trust- in other words: have something people want, and make them trust you- it’s marketing in a tagline.
The most important part of staying at the top of search is to update your site often- which is one reason WordPress makes so much sense.