Maureen McCabe may not be the best Realtor in Columbus- but she’s got the right idea when it comes to getting to the top of search- and building a community around her.
It seems so many Realtors are ready to spend a ton of money advertising in throw away classifieds section- when the web is global, pretty much eternal, and allows you to write as much about your listings- or your expertise- with no additional cost.
The real estate listings in the newspaper are typically nothing more than price and product ads- with a grocery list of “features” attached. Considering a home is the biggest investment most people make, it seems sad that this is the best that Realtors can do.
So- if you are shopping for a Realtor to sell your home- start asking them about how they plan to market your house online- who is in their “Network” – and how big their audience is? If they can’t tell you about the key search terms to their site (not the corporate parent)- or the number of unique visitors (not hits) and show you who links to their site- move on. These are the keys to having a successful web site- and unfortunately, most Realtors still don’t get it.