Learn everything you need to know about how Google sends customers your way- and how to get to that first page without using any Search Engine Optimization voodoo. If you think you need to know HTML to build an effective website- and have avoided it, this seminar is for you.
We teach how the web has changed thanks to search and building new web 2.0 sites using open source content management systems like WordPress, Joomla and Drupal- so that anyone who has access to the internet and a browser can build and maintain their own site.
Don’t pay a “web developer” crazy money to get the site you need- take the Websitetology seminar and be up and running in no time.
Sign up online: http://www.websitetology.com/?page_id=247
We’re scheduled to hold the seminar at The Next Wave, 100 Bonner Street Dyaton Oh 45410, but, we move when we need a bigger room due to popularity of the seminar. We begin at 8:30 sharp- break for lunch around noon- and reconvene at 1:30. The afternoon is focused on using the easiest of the content management systems- WordPress. We’ll show you how to quote other content online, build links and relationships with other high value sites- and make your site the best investment your business has ever made.
We look forward to seeing you on Tuesday, Aug 25th 2009. Please sign up now, so we can verify room arrangements.
Some clients can’t understand the value of HTML- and still want pretty pictures of their PDFs. This little tutorial is the ticket if you want to actually display a PDF in your post:
These are the steps to embed PDF files into a page or post for clients, enabling a visitor to read the PDF document right from the page. The process of embedding PDF files into a WordPress post is fairly simple, assuming your using a WordPress version later than 2.6.- click the following link to see the full instructions
You can also make a stock icon- like the Adobe Acrobat document icon, store it in your media library- and then link to the image, which should allow faster page views.
Websitetology is a seminar about using the web for successfully making new business connections. We teach how the web works, how search works, and how to use open source content management systems like WordPress, Joomla! and Drupal to help you make a successful home on the web.
Conventional advertising and branding is suffering from the effects of over-exposure and fragmentation. The key is to find a community and build relationships. This story of how a small winery employed social media to grow their business is a perfect example of what we teach:
Stormhoek was a tiny South African winery when the company began working with UK blogger Hugh MacLeod to develop a social media strategy. MacLeod started working with Stormhoek in May of 2005, and by the end of the year, the winery’s sales had doubled. Besides dipping its toes in the blogging waters, in 2005, Stormhoek also launched an interesting campaign where it gave away 100 free bottles of wine to 100 bloggers in the UK, Ireland, and France. The bloggers were under no obligation to write about the wine or Stormhoek, but many did both, and the company’s awareness among bloggers skyrocketed.
In 2006, Stormhoek expanded on the ‘give wine away to bloggers’ idea, by setting up ‘Geek Dinners’, where bloggers around the United States throw their own parties, with Stormhoek providing the wine for free. This idea just further raised Stormhoek’s presence in the blogosphere.
So what’s the end result from all this for Stormhoek? Hugh MacLeod, speaking at last year’s South by Southwest festival, stated that before Stormhoek started blogging and involving bloggers in its marketing efforts, that the winery sold around 40,000 cases of wine a year. When MacLeod spoke at SXSW in March of 2007, he stated that the company was at that point selling 40,000 cases of wine a WEEK.
via So Does Blogging Really Work? Here’s the Proof. – Search Engine Guide Blog.
Although we still believe in empowering clients to do their own blogging (who knows your business better than you) we can help get you started.