One of the reasons people love WordPress is it’s simplicity. Another is the love that Google gives it. But sometimes doing things in WordPress is a bit of a pain in the butt-until some genius writes a plugin that makes things easy- really easy. Like so easy, I think I’m in love.

One of the things we’ve had on our site for a long time is a booklist where we suggested books that people may find useful. We’re not stupid, so we thought we’d make it easy to buy them from Amazon- and take a cut on the sales as well through the Amazon associates program. There are sites that make a living just off their revenue from Amazon, but, we had to admit that our booklist didn’t get updated often since making links through Amazon was a slow tedious process.

Not anymore! This plugin makes adding Amazon links and product pictures to your site so easy it’s a reason in itself to upgrade your install.

WP-Amazon « manalang
Have you ever wanted an easy way to link to a book, movie, or product that’s relevant to what you’re writing about? Typically, this is a pretty cumbersome task — open up a browser, go to Amazon, look for the product you’re interested in, copy the URL, then paste the link to your entry.

Not anymore. With WP-Amazon, the Amazon product catalog is available right from WordPress. This plugin will allow you to search Amazon as you compose your post or page entry. Check out the demo

This plugin is not only an amazing way to add interest to your site, but to also generate income. There are books and products to go with almost everything you write about.

We also have an affiliate program with iTunes- but that interface is even more complicated, and with Amazon now selling music, I think we’ll start using them for those links as well.

Matt Cutts is the guy at Google who figures out how to deliver better search results- what gets to the first results page. Officially he’s the Head of Web Spam at Google- which makes sense once you realize a big part of his job is making sure that you aren’t trying to “game” Google. All those SEO tricks that may work for a minute- aren’t near as useful as new helpful content on a fairly regular basis. We’re in an “Expert Economy” and those with the newest, best answers to solve searchers problems- will be the people who get to the front page.The days of the static brochure type site are long over.Watch the video- and realize, everything that Matt is talking about is what we teach in the Websitetology seminar. He even praises WordPress, our content manager of choice right at the beginning of the video. And if you need further proof that WordPress is the bomb, it’s the tool he uses for his blog (see link above)

Some tips Matt makes are some of the things we emphasize- like make sure you add descriptions of your audio or video content as text, because Google can’t index audio. (That’s what we’re doing here!) He talks about Googles other tools, like Google base, Google Maps, Google local, as well as tips on video- Google video longer for videos longer than 10 minutes, YouTube for 10 minutes or less (although we’ve got “Directors Status” and have loaded up 30 minute videos to YouTube). He also reminds smart web content creators to use Google ad words to generate alternate key words for your posts.Matt’s best advice to a budding site builder- use a really old browser, or a text only browser to see how a bot sees your site. Flash and Javascript make your site much harder or impossible to crawl. If you do insist on using Flash, use it as decoration, but leave the navigation in HTML.If you are in Dayton OH, and want to learn all the ins and outs of building the best site for Google rank, or, if you want a seminar on how to build an easy to use, effective website that can get you to the front page of Google, you can read up on Matt Cutts or you can take the Websitetology seminar which will give you the insight to get to the top, without having to buy ad words.