While many businesses are spending their time worrying about getting on the top of Google, YouTube has been sneaking up to be the number 2 search engine knocking Yahoo to number 3.

From the New York Times:

And now YouTube, conceived as a video hosting and sharing site, has become a bona fide search tool. Searches on it in the United States recently edged out those on Yahoo, which had long been the No. 2 search engine, behind Google. Google, incidentally, owns YouTube. In November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore.

via Ping – At First, Funny Videos. Now, a Reference Tool. – NYTimes.com.

Some enterprising businesses have started creating video sales pitches that are a great way to build confidence in their expertise and knowledge about their products. Recently when looking for comparison sites for large format color laser printers, they came up top in Google search for both their site and their videos:

So fire up the video cameras and start building a YouTube channel for your business and integrate your video into your site.