“But, I don’t want to have a blog for a website”- we hear it all the time. The reality is, WordPress is a Content Publishing system using a database. It really doesn’t care what your site looks like, it’s just the tool to manage that content.

I don’t call it a Content Management System anymore- because, it’s really not managing the content, you are. It helps you publish to the web what you need to publish, in the easiest way possible. We use other CMS systems like Drupal and Joomla- however, they require a steeper learning curve than WordPress- making them less likely to help you be prolific. Google prefers prolific – trust me.

We found the Thesis theme about 6 months ago. It’s a paid theme- something we typically don’t strongly recommend, however, from a developers standpoint, Thesis gives us all the tools we need to make a site do almost anything. For us, that’s worth it.

The Krispy Kreme UK site done in Thesis

For you- it means you can have a site that looks great, and doesn’t look like a “WordPress” site. The developer of Thesis-  Chris Pearson, is an active member of the WordPress community. He understands the idea of supporting his theme, and has been building a community of users. He’s on Twitter- Personified

Which brings us to the site that doesn’t look like WordPress (and there are many of them) that I thought I’d highlight today- Krispy Kreme UK. Take a look at the screen shot- or wander over to the site.

And, if you don’t want to pay for Thesis, there are some other premium type themes that are free. Read this post to see what’s out there.