Found an excellent article on WordPress as a Content Management System- and much of it agrees with what we’ve been preaching and teaching for the last couple of years. It is well worth jumping over and reading the whole thing.

The key for us is how easy it is to use WordPress- as compared to other CMS systems. The author of the following article also said the same thing:

I just know WordPress, and I know it is easy to use (as opposed to, say, Joomla) for not so familiar clients. Add a solid support for “static” content, being the WordPress Pages, and more newsy update flows controlled by the Posts, and you’ve got your needs pretty much covered for most websites online today.

If you can’t use it yourself, and keep your company on the forefront of Industry news and trends, you don’t really have a website. We also see the terrific value WordPress offers as an Search Engine Optimization tool. Use WordPress right- get to the front of Google.
Here is his very helpful checklist:

Checklist for Creating Web Sites with WordPress as the CMS

These are the things I tend to think about before choosing and designing a website where WordPress will be used as the CMS. There’s probably other things as well, things I just haven’t take into account since my clients haven’t had that kind of need yet. Feel free to add yours in the comments, sharing is caring after all.

* Is there even a need for a CMS for the client?

* Is WordPress the correct CMS? Will it fit the needs? Is the translations available for the WordPress backend good enough? How will it be upgraded?

* Will I need to extend WordPress using plugins? Are any hacks to the core necessary, because if they are, how will I make sure that these won’t break when the core is upgraded?

* What types of content will there be, and what should be deemed static (i.e. use Pages), and what is flowing updates (i.e. Posts)? How will I present this, and what is the main type of content?

* How will the permalink structure be? Should it really say “category”, why not “view” or “updates” or something else?

* Will the menu be static (i.e. coded into the theme) or controlled by WordPress (i.e. listing using WordPress tags for Pages and categories)? How could this go wrong in the future?

* What hierarchy will the Pages have? This is important for the URL, since it should be coherent with the menu hierarchy after all.

* How will I present sub-pages (i.e. Pages having a mother Page)? Should there be any at all?

* Do I need Page templates for various sections? How will these work with sub-pages?

* What categories will I use? Should the client be allowed to create new categories?

* How will I present Posts content?

* Do I need category templates for the various categories?

Things To Consider When Using WordPress as a CMS | Devlounge

Although he asks for comments on this post- they don’t seem to have them- but I would add that the issue of using Categories and Tags are still a little fuzzy for most people.

Think of Categories as the table of contents of a book and tags as the index- and you are track to better understanding how they should work. All of his points really don’t apply to people using off the shelf themes- which are the jack of all trades solutions for the most part. To really optimize WordPress as a Content Management System, you are really talking about custom theme development.

We’ve just completed an implementation of WordPress as a CMS on www.girlfriendology.com, head over and take a look.

Yes, I know you aren’t Apple, or have a product like the iPhone, but if someone wants your product, they’ll turn to Google. This short article summing up what kind of numbers a hot product can generate and how Google is the only one that matters:

MacNN | iPhone generates 7m US searches in April
the iPhone generated huge traffic for internet search engines in April. ComScore, which provides market research for advertisers, says 1.3 million Americans conducted 6.9 million iPhone-related searches in April. The word “iPhone” was the most popular term, with nearly 1.5 million searches, followed by “iPhone 2.0” and “iPhone 3G.” The vast majority of those seaches — 88.4 percent — went to Google, Yahoo got about 7 percent, with MSN getting less than 3 percent.

Those searches generated a lot of traffic for Apple, which attracted 17.5 percent of search click-thrus. Of that number, about 17 percent were the result of “paid” searches, the rest were “organic” searches. Google’s You Tube and various blogger sites garnered about 9 percent of the total click-thrus, followed by NetShelter Technology Media at about 8.5 percent. NetShelter owns several iPhone-specific sites. The data were collected using comScore Marketer software.

“Search is frequently a harbinger of purchase intent,” said Dan Lackner, Senior VP of comScore. “The increase in volume of iPhone searches demonstrates just how heavy that interest has been for the next generation of Apple’s popular phone — even when its existence was still just a rumor.”

As if it needs repeating: “88.4 percent — went to Google, Yahoo got about 7 percent, with MSN getting less than 3 percent.” Optimizing for Google isn’t optional.

You are a small business, or a big business, you know you need a website, but developers are expensive, keeping the site updated can be a pain, and paying to get on the front page of Google sounds like another headache.

Well, never fear, Websitetology is here. We use Open Source (Free) software to run business websites for maximum payoff and low cost maintenance. Yes, the software is for blogging- but, it can do so much more. That’s where most people get hungup- even the New York Times keeps thinking that there is a difference between a blog and a website (both can do the same thing for your business- and are available online).

The reality is, we average over 9000 unique visitors at www.thenextwave.biz/tnw  and it helps position us as leading edge thinkers in our field. It’s also a lot easier to maintain than our old style main part of our site.

It’s the reason why we teach the seminar, and help others learn how to position themselves as the leader in their field— but, look at what the NYT has to say too:

Blogging’s a Low-Cost, High Return Marketing ToolTO its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.

That tool is blogging, though small businesses with blogs are still a distinct minority. A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher…

Blogging requires a large time commitment and some writing skills, which not every small business has on hand.

But some companies are suited to blogging. The most obvious candidates, said Aliza Sherman Risdahl, author of “The Everything Blogging Book” (Adams Media 2006), are consultants. “They are experts in their fields and are in the business of telling people what to do.”

For other companies, Ms. Risdahl said, it can be challenging to find a legitimate reason for blogging unless the sector served has a steep learning curve (like wine), a lifestyle associated with certain products or service (like camping gear or pet products) or a social mission (like improving the environment or donating a portion of revenues to charity).

Even in those niches, Ms. Risdahl said that companies need to focus on a strategy for their blogging and figure out if they have enough to say.

“As a consultant, blogging clearly helps you get hired,” she said. “If you are selling a product, you have to be much more creative because people don’t want to read a commercial.”

Sarah E. Endline, chief executive of sweetriot, which makes organic chocolate snacks, said she started blogging a few months before starting her company in 2005 to give people a behind-the-scenes look at the business.

The kind of transparency is a popular reason for blogging, particularly for companies that want to be identified as mission-oriented or socially responsible.

A typical post on sweetriot’s blog described the arrival of the company’s first cacao shipment from South America and how Ms. Endline met the truck on Labor Day weekend after it passed through customs at Kennedy International Airport.

She wrote about climbing aboard to inspect the goods and then praised the owner of Gateway trucking company, who helped her sort through the boxes so that she could examine the product.

“At sweetriot we don’t use the word ‘vendors’ as we believe it is about partnership with anyone with whom we work,” she wrote….

He added: “I’m trying to create a community of help for small Internet businesses like mine. My blogging philosophy is like the open source model in software. It’s sort of a hippie concept. If I can help other people, it’s personally rewarding. And those people will likely pay it back in some ways.”

Mr. Stubblebine said he gets new customers largely by word of mouth, and he uses the blog as a way to share news with friends and people who wield influence in his industry as well as a reference check for customers. “That’s why I cover the growth of the company.”

David Harlow, a lawyer and health care consultant in Boston, said he started his blog, HealthBlawg, as a way of marketing himself after he left a large law firm and opened his own practice. Besides, he said, blogging was easy to get started and the technology was straightforward.

Now, after about two years of blogging, Mr. Harlow said he was pleased with the results. He gets about 200 to 300 visits a day, he said. He has also become a source for publications looking for commentary on regulatory issues in the health care field and has even gained a few clients because of the blog. In addition, he has formed relationships with other legal bloggers (who call themselves blawgers) and consultants around the country.

Many small business bloggers achieve their goals even if only a handful or a few hundred people read their blogs….

If you don’t think a few hundred people are important, there are many small businesses who have websites that don’t get a few hundred visits a year. We’ve found that using the blogging tools properly, can help you get to the top of search for many more terms than your company name or the name of the founder.

It won’t be long when all websites have bloglike components, including comments, RSS and easy maintenance. If you can’t wait, come take the seminar and get ahead of the curve.