Google adds user ranking tools: this changes everything?

Google adds rating features for signed in users

Google adds rating features for signed in users

I almost had a heart attack this morning. When looking at search results for a client- there were two little boxes next to every listing: Promote and Remove.

This puts the power of the ranking in the hands of the cloud- not in the hands of “Search Engine Optimization” experts.

However, it didn’t take long to do a search- and find the following:

Today we’re launching SearchWiki, a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. With just a single click you can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don’t feel belong. These modifications will be shown to you every time you do the same search in the future. SearchWiki is available to signed-in Google users. We store your changes in your Google Account. If you are wondering if you are signed in, you can always check by noting if your username appears in the upper right-hand side of the page.

The changes you make only affect your own searches. But SearchWiki also is a great way to share your insights with other searchers. You can see how the community has collectively edited the search results by clicking on the “See all notes for this SearchWiki” link.

Official Google Blog: SearchWiki: make search your own.

So, this is only for my benefit? Who are they kidding? This is just one more way for Google to accumulate information about your site- and what it’s most dedicated users are thinking.

There is also a Comment bubble at the end of each listing- and this will be shared among all users.

If there is one industry that should be shaking in their shoes right now- it’s the Yellow Pages directories. With no user interaction, and static displays (yep- that’s the reality of print) there is no reason to ever use a Yellow Pages directory again- especially with Google available just one toll free call away at 1-800-Goog-411. All small businesses should be sure to register with Google Local, it’s more important than ever.

Take a look at your Google search rank now- and, realize, the days of gaming for the top of the search are ending now.

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