A big part of building a site these days is proving that you (or your company) is the expert at solving problems. So while a “blogroll” or links page is nice, why not give your viewers a customized search portal- that only indexes sites that you think are great (it’s one way to stop people from finding your competition- right?)
Here is how Google describes the custom search engine service:
Have a website or collection of sites you’d like to search over? With Custom Search Engine, you can harness the power of Google to create a search engine tailored to your needs.
Create a search engine tailored to your needs
Include one website, multiple websites, or specific webpages
Host the search box and results on your own website
Customize the colors and branding to match your existing webpages
There are a lot of good sites that cover WordPress- maybe we should have one just searching the sites we think are useful- just one more thing to add to the to do list!