WooThemes, the team behind the wildly successful WooCommerce WordPress plugin, is getting themselves a new bankroll. Namely Automattic–yes, that Automattic–the company we can thank for WordPress itself.
The decision was detailed in a press release by WooThemes:
Over the past year, in response to the growing and more sophisticated requirements of the WooCommerce community, we have been exploring ways to accelerate our growth to be an even more accessible, easier to use, and enabling platform for our customers. We’ve met some very powerful and influential companies and potential investors, but none more ambitious and aligned with our values than the team at Automattic.
Source: WooThemes Joins Automattic
What are the implications of this move? We can easily expect to see baked-in integration with WooCommerce and the sites that are being hosted on the massive WordPress.com service.
And as for those who are hosting our WordPress sites independently like us, this likely means WooCommerce has cemented itself as the defacto eCommerce solution on WordPress in terms of theme and cross-plugin support.
This is something that was becoming true on its own prior to this announcement, so if you’re currently using any other WordPress shopping cart solutions out there like WP-Ecommerce or MarketPress, the time may come in the near future where you’ll need to move your operation to Woo.