Once your site gets popular, the next problem is comment spam. It’s all Google’s fault for giving points to inbound links- no mater what the connection (give or take). Spammers will say the stupidist things just to get a link back to their site- or even something innocuous like “Nice site, I’ll be back” or some other compliment that adds nothing to the conversation. These suck- because if you have people subscribed to comments- they all get these stupid messages as well.

Spam Karma 2 is still the mac daddy of all spam killers in our book- but, it’s lead developer, Dr. Dave has decided to throw in the towel- which is really too bad. Too many WordPress updates were making his life a living hell. It’s too bad the core dev team believes it’s their way or the highway- because his spam killer works better than Akismet (from the developers of WordPress, which has a funky license- it’s not quite free).

Mollom is in Beta- and my friend D’Arcy Norman is giving it a test run. So far, it’s not SK2- but, remember- that’s what Beta means. Here’s what they say on the Mollom site:

The web is changing. User contribution is now what makes or breaks a site. Allowing users to react, participate and contribute while still keeping your site under control can be a huge challenge. Mollom is a web service that helps you identify content quality and, more importantly, helps you stop comment and contact form spam. When moderation becomes easier, you have more time and energy to interact with your web community. Mollom is currently in public beta.

Home | Mollom.

There are different philosophies on comment moderation- we tend to recommend that you let spam filtered comments post automatically- as soon as they’ve been screened by your filter- no human intervention. Every once in a while something gets through- but, in general, the speed of conversation gets your network going faster than waiting for you to moderate.

Many corporations are scared to let the unmoderated comments post- but, that’s bunk. If they want to say something crappy about your brand- they’ll either say it on your site, or elsewhere- where you may not be able to respond or correct it.