There is always Google ad sense, but, what if you want to sell even more ad space?
AdBrite is a way for publishers to add revenue to their site.
AdBrite – How AdBrite Works
AdBriteâ€™s aim is to provide our publishers with the most control, best service, and highest payout possible.
Step 1 – Choose Products
Through a single snippet of HTML, AdBrite can serve any combination of the following ad formats:
* Text and banner ads with customizable layout
* Full page ads â€“ A high-paying full-screen ad on the third pageview of your site, shown only once per user per day
Step 2 – Attract advertisers
Anyone visiting your site can buy an ad directly on your site by clicking â€œYour Ad Here.â€ Youâ€™ll also be listed in the AdBrite marketplace, and represented by our busy in-house sales staff.
Step 3 – Control
You can choose to review each ad before it appears on your site. You can set the price for ads bought directly on your site. You can even have AdBrite show another ad network (your Google AdSense ads, Burst, etc.) if we canâ€™t meet your minimum revenue requirement.
For really high volume sites, you can look to other ad placement services like Doubleclick which is now also owned by Google.
One thing you have to be aware of: once you ad advertising from a remote server, your page load times can start slowing down, which can lose you readers and reach. Some really successful sites can sell their own advertising and serve the ads internally, but you have to have a really targeted audience that advertisers want to reach.
It’s nice when the New York Times writes about blog superstars like Mark Cuban- who gets thousands of comments on a post, but, what about the rest of us?
Everyone knows something about something- at least that’s the premise of Wikipedia. But, when it comes to getting that Google love, the Times has a few good tips:
So You Want to Be a Blogging Star? – New York Times
More to the point, linking to other bloggers is the best way to get them to link to you. Links from other bloggers increase your readership two ways: they send readers directly from other sites, and they raise your ranking in search engine results. A blogger who posts about a hot topic like Eliot Spitzerâ€™s secret life, but has no inbound links, will lose out to one who already has dozens of inbound links from other sites.
Plug yourself. Thatâ€™s what all the name-brand bloggers do. Itâ€™s not bad form to send a short note to a prominent blogger drawing his or her attention to a really good blog you wrote. Some bloggers place links to their sites in comments they write on more established blogs. And some bloggers are on to the trick and refuse to allow it.
A more direct way to draw a crowd is to submit your blog posts to news aggregation sites like Digg, Fark and Boing Boing. Readers vote on how much they like the posts and new readers are drawn to the list of most popular posts. Granted, it helps if your blog post includes a home video of someone being attacked by a cat or really arrogant e-mail messages from a hedge-fund manager. Those get passed around virally in an instant.
You have to think about what you write, how useful it will be to your audience, and how to get connected with other sites. Finding your community and your voice can take a while, but once it’s there- lookout.
Of course, if you take the websitetology seminar, you’ll know a lot more about how all this works.
The next Websitetology seminars will be held, Monday January 21, 2008
8:30am to 5 pm
If you are wondering if you should take this seminar: http://websitetology.com/?p=91
Sign up for it here: http://websitetology.com/?page_id=247