A big part of building a site these days is proving that you (or your company) is the expert at solving problems. So while a “blogroll” or links page is nice, why not give your viewers a customized search portal- that only indexes sites that you think are great (it’s one way to stop people from finding your competition- right?)
Here is how Google describes the custom search engine service:
Have a website or collection of sites you’d like to search over? With Custom Search Engine, you can harness the power of Google to create a search engine tailored to your needs.
Create a search engine tailored to your needs
Include one website, multiple websites, or specific webpages
Host the search box and results on your own website
Customize the colors and branding to match your existing webpages
There are a lot of good sites that cover WordPress- maybe we should have one just searching the sites we think are useful- just one more thing to add to the to do list!
From Boston to Jacksonville to Palm Springs, we’ve offered this seminar to companies who want to get the most out of their website and the potential of social media. And the best part, in Dayton, it’s only $139- whereas in Palm Springs it’ll cost you $1299
The tough economic times are forcing businesses to do more with less. We can help. Websites aren’t like a Yellow pages ad- just paying money and putting one up isn’t going to get you business automatically. Websites have to be updated, have useful information that is customer focused and they have to be built so that you can maintain it yourself. If you have a site like that, and come to our seminar you will be able to get listed on the first page of Google (without paying for ads). We can teach you how to be a webmaster in one day- without having to learn any code.
Spend a day with us and learn everything you need to know about how the web works- but the secrets of how you get to the first page of Google without paying for ads.
We’ll teach you how to maintain a website using the newest coolest Web 2.0 tools- which means nothing to buy, no code to learn and the ability to connect with customers easier than ever before.
What we preach is organic search engine optimization as opposed to paying for “Search Engine Optimization” voodoo. It’s much more cost effective and it actually works.
Your website can become a powerful business tool and easy to use if you take this seminar. Your webstats will prove it in no time.
So sign up now– we know you’ll become one of our many successful Websitetologists.
Wednesday, 25 Mar 2009 at Nehemiah University, 750 S. Main Street Dayton OH 45402 from 8:30 am to 4:30 pm.
While many businesses are spending their time worrying about getting on the top of Google, YouTube has been sneaking up to be the number 2 search engine knocking Yahoo to number 3.
From the New York Times:
And now YouTube, conceived as a video hosting and sharing site, has become a bona fide search tool. Searches on it in the United States recently edged out those on Yahoo, which had long been the No. 2 search engine, behind Google. Google, incidentally, owns YouTube. In November, Americans conducted nearly 2.8 billion searches on YouTube, about 200 million more than on Yahoo, according to comScore.
via Ping – At First, Funny Videos. Now, a Reference Tool. – NYTimes.com.
Some enterprising businesses have started creating video sales pitches that are a great way to build confidence in their expertise and knowledge about their products. Recently when looking for comparison sites for large format color laser printers, they came up top in Google search for both their site and their videos:
So fire up the video cameras and start building a YouTube channel for your business and integrate your video into your site.