Instead of AdBlock- support your publishers with Google Contributor

One of the things we teach in our Websitetology Seminar is how Google sets the pricing for buying adwords and how they appear on a search page. Most of us never really think about how all this content we’re looking at is “free” – we just surf the web and curse ads and ignore them.

But, the reality is- those ads are what pays for the content you look at. We may get upset that we feel we’re being tracked or fed a steady stream of remarketing, but until recently, there wasn’t a way to simply enable an affordable system of “micropayments” to pay for your browsing. Every systems transaction cost was more than the cost of the micropayment.

Enter “Contributor” by Google. Set a bid on how much you are willing to pay to avoid seeing ads each month, make a payment arrangement- and browse away:

When you visit a participating website, part of your contribution goes to the creators of that site. As a reminder of your support, you’ll see a thank you message – often accompanied by a pixel pattern – where you might normally see an ad.

Source: Contributor by Google

Forget the adblock- and support the content creators that make all the great stuff you surf everyday. This probably won’t replace a paywall anytime soon, but, it is a start to a better browsing experience.

Poetica is a collaborative editor for WordPress content creation

While WordPress has the ability to have a contributor write and an editor edit- what happens when you have multiple people who want to work on a single post- together in real time, without having to be locked out- or redundant. Enter Poetica:

Poetica is an intuitive text editor that makes it easy for you to work with others on copy and content.

Other than stealing their entire home page- I don’t really know how to explain it to you. It also has Slack integration- if you don’t know about Slack- this video is really well done- and explains Slack pretty well. We can’t emphasize enough how important it is for every software app to do a video for this very reason (you listening Poetica?)

And in case you are wondering- “Slack is free to use for as long as you want and with an unlimited number of people” and so is Poetica.

Collaboration is what makes the web wonderful. Tools like Slack and Poetica are a big step in the right direction.

Every so often, we get a call from a client (most of the time a restaurant) asking “can’t we do anything about bad reviews on ( insert site name here)”  and the answer is sure, but, you have to worry about it all the time, not just when it suits you.

The first and best solution is to be proactive. Make sure you ask if your customers are satisfied several times. In fact, we often recommend that you print directly on your guest check “If you aren’t satisfied, don’t pay until you’ve talked to a manager”

An ounce of prevention is worth ten tons of headaches after they leave and trash your place. The sad thing is, it doesn’t even have to be true- and people will believe it. A client, a local pizza shop had someone say “the chicken wasn’t cooked- still raw” which is impossible, since all his chicken is pre-cooked. Another restaurant got a bad review by a guy who wrote in a reasonable tip on his charge, then came back in demanding a refund for his $5 beer with a $1.34 tip which he claimed was a $1 more than it should have been, and wanted $10 back in cash. The part he left out- he also called the cops to try to settle his dispute. And these are “reviewers”?

One restaurant in San Francisco decided to ask its customers to write 1 star bad reviews on Yelp- and even gave a discount to people who panned them. This article includes some of the reviews:

Botto Bistro is encouraging all of its customers to leave one-star Yelp reviews; it is even offering deals for anyone who pens a crummy review: 25% off any pizza and a chance to win a cooking class. (Hat-tip to Richmond Standard.)

Chefs and co-owners Davide Cerretini and Michele Massimo are veterans of the local dining scene, and say that their food is excellent and they run a busy restaurant. According to Cerretini, they simply grew tired of the constant advertising inquiries from Yelp and what he dubs “blackmailing” and review manipulation. (Sidenote: A judge recently ruled that Yelp has the power to manipulate reviews.)

Source: Richmond restaurant encourages bad Yelp reviews – Inside Scoop SF

Yelp doesn’t just review restaurants, so you might want to check what people have said about your business there.

Other sites you may be getting reviewed on: Facebook, Trip Advisor, Foursquare, Zomato (formerly UrbanSpoon) and Google. Google has a mechanism to ask for reviews to be reviewed- but it’s a little tricky to find your way there, so here’s a video guide.

Again, the best way to avoid bad reviews- excellent customer service. And, if people seem really happy, ask them to write an amazing review for you.