Websitetology  is a seminar about using the web for successfully making new business connections. We teach how the web works, how search works, and how to use open source content management systems like WordPress, Joomla! and Drupal to help you make a successful home on the web.

Conventional advertising and branding is suffering from the effects of over-exposure and fragmentation. The key is to find a community and build relationships. This story of how a small winery employed social media to grow their business is a perfect example of what we teach:

Stormhoek was a tiny South African winery when the company began working with UK blogger Hugh MacLeod to develop a social media strategy. MacLeod started working with Stormhoek in May of 2005, and by the end of the year, the winery’s sales had doubled. Besides dipping its toes in the blogging waters, in 2005, Stormhoek also launched an interesting campaign where it gave away 100 free bottles of wine to 100 bloggers in the UK, Ireland, and France. The bloggers were under no obligation to write about the wine or Stormhoek, but many did both, and the company’s awareness among bloggers skyrocketed.

In 2006, Stormhoek expanded on the ‘give wine away to bloggers’ idea, by setting up ‘Geek Dinners’, where bloggers around the United States throw their own parties, with Stormhoek providing the wine for free. This idea just further raised Stormhoek’s presence in the blogosphere.

So what’s the end result from all this for Stormhoek? Hugh MacLeod, speaking at last year’s South by Southwest festival, stated that before Stormhoek started blogging and involving bloggers in its marketing efforts, that the winery sold around 40,000 cases of wine a year. When MacLeod spoke at SXSW in March of 2007, he stated that the company was at that point selling 40,000 cases of wine a WEEK.

via So Does Blogging Really Work? Here’s the Proof. – Search Engine Guide Blog.

Although we still believe in empowering clients to do their own blogging (who knows your business better than you) we can help get you started.

To all the Tweetheads: Twitter about the seminar on Tuesday Jan 6, 2009, and you can come for the client rate of $99- just include the link to your tweet.

To everyone who has been- send your friends- and tweet that they are coming- and they can sign up for the $99 rate this seminar only- and I’ll pay you $10 per registration that they credit you for.

http://www.websitetology.com/?page_id=247&category=2&product_id=14

This is a special for the Jan 6 session only.

There are sites that we’ve built in WordPress that would be even easier to use if we had Boolean search capability. Real Estate sites in particular- where it would be great to be able to look at each post about each piece of property that falls into a certain price range, number of bedrooms, location etc. Or automotive sites- where you want Year, Make and Model search. While this is easy to do in Drupal or Joomla, they are a little more difficult for people to use. With the Pod’s plugin for WordPress 2.7 and above, it’s now easy to add categories of data to posts for searching and organizing.

Why Pods?

WordPress is a great blogging platform. It lets you work with 2 main content types: blog posts and pages. However, WordPress doesn’t allow users to define new types of content. This concept of “content types” is similar to that of Drupal (CCK), Expression Engine, Joomla, and other professional CMS (Content Management System) platforms. Pods allows users to create new content types (each content type consisting of a uniform set of fields). WordPress, welcome to the next level.

via Pods » Why Pods?.

And to further substantiate why you should be active on other blog sites- this came to us through a comment on another site– via subscribe to comments. We had found information on similar plugin of this type called Flutter and another reader suggested Pods. That’s the power of Web 2.0 working for you.