Journalists used to be held in high regard for reporting “just the facts”- with a strict wall between the news and business operations- then that started to crumble- and next, even the facts started getting mixed with opinions.
If anyone has ever been quoted by a reporter- you instantly realize that context is the key to sounding smart- or stupid.
So- the ability to publish by anyone, thanks to easy Open Source Content management systems (blogs) like WordPress – now allow the interviewee to publish their side- even before the reporter does. Many interviewee’s even demand all interviews be done by e-mail, to provide a written record- so there can be no misquotes.
This article about the shift- and the excerpt are an interesting look into the future of journalism- all forms. The last line of the excerpt- is what is most key to any website: “It is being the smartest, or most useful, or most reliable” which will help your business put the win in your www effort.
mediabistro.com: Articles: Scooped by a Source
The ability to procure interviews, conduct them professionally, and extract insights from the resulting conversations is commonly perceived as a big part of the value we add as journalists to any news story that involves more than rewriting a press release or regurgitating the minutes from a city council meeting. One school of thought argues that exclusivity never added very much value anyway, or at least it pales in comparison to the value to be gained from reader participation and transparency.
“I think you’re assuming that there is any value left in the scoop,” wrote Jeff Jarvis, blogger and citizen journalism advocate, in an email. “There isn’t. You can’t control the biorhythms of news anymore. The world doesn’t much care who reported what first. Bylines matter to writers, not readers.”
They matter to editors, too. And so do exclusive quotes. While I agreed with Jeff that the scoop-for-scoop’s sake means increasingly little (except in matters of national security and other instances of life-or-death), his stance won’t convince editors that the journalists who borrow the words of a Mark Cuban, or Jason Calacanis (or Jarvis, for that matter) from the logorrhea of their blogs is anything other than lazy. “Ah, but that is what has to change: the editors’ heads,” the journalism school professor replied. “They have to discover what their real value is, and it is not being first with quoted blather. It is being the smartest, or most useful, or most reliable.”